(And yes, there will be lox ). Um and that just does not happen, you know, and, and you know, if you think about impossible, for example going back to that story and Pat Brown who's just an incredible visionary and genius and and scientists right? The third reason is because if we're putting our stake in the ground is leading innovators in the refined carbs space, you know, what better way to start than by transforming the most carb heavy foods, a bagel into the carb equivalent of two sizes of banana, You know, it's like once we build that foundation then everything else becomes a little bit easier. Yes. The company broke records earlier this year when its founder, Aimee Yang, became the first sole female founder to raise over $1M in a venture-led pre-seed round across food . "I've gotten to know Aimee over the . Less than 24 hours until BetterBrand debuts at Natural Products Expo West!! Hard to believe that Better Brand turns six months old today - they grow up so fast! The brands first product is a high-protein bagel called The Better Bagel, with the protein equivalent of 4 eggs and carb equivalent of 2 banana slices. I think we ordered more than we needed And there you go. San Francisco Bay Area, Silicon Valley), Total number of current Jobs the person has, CB Rank (Hub): Algorithmic rank assigned to the top 100,000 most active Hubs. In February, Better Brand closed a $1.2 million funding. Use tab to navigate through the menu items. In terms of something more tactical hire earlier than you think you need. Europe, Menlo Park, China), Where the person is located (e.g. Whoa, that's a lot. Plus, our returning customer rates are a lot higher than what you typically see in the market, or what we could have ever predicted! And I can see why, like, your friend is very fun and very um futuristic, yes, I mean it's the future of food, you know, and and it's I think it's exciting in a way that it's it's going to be a future where without compromise and without boundaries and limitations, where where we can truly just eat really and and not have to worry, oh, I hear you amazing. Obviously you raised a million dollars, you're able to start working with food scientists and labs and coming up with what this could potentially look like. So we raised our first million and that was, you know, just for the purposes of R. And D. Right, We didn't know what was gonna happen, but we were going to figure it out and start this journey and movement. How to Find the Right Diet with Better Brand CEO Aimee Yang | The Proof Um impact? I'm sure that's for, you know, infrastructure and team and all that kind of thing. Tsai: As you look back on the journey to where you are today, what core habits / best practices would you tell your earlier self to triple down on? Better Brand Unveils First Product | Deli Market News I think, you know the overarching driver when you say like keep steaming ahead like that really resonates because for us it's like this constant push to move faster, right? That's really, really interesting. Well done team Better! Better Brand's Aimee Yang is on a mission to reinvent the bagel by removing refined carbs Starting with bagels, Aimee Yang and her food tech business Better Brand are calling time on refined carbs. Yang: Dont let perfection be the enemy of great! So question number one is, what's your why, why are you doing what you're doing? Today on the show we're chatting to Aimee Yang, the founder of the one of the most innovative products in the food industry right now; Better Brand. So then at that point, you know, I was like kind of going back to the earlier story, I was like, okay, this is what we're going to do, we're going to create this world where we don't have to worry about eating something and negative consequences associated with that, so at that point, you know, started doing a ton of market research, understood the market was was, you know, an over $10 trillion market, and just also straight, did you start sorry, on bagels or just in general carb food completely in general our scope. 00:25:32Edit So for our first round, even in, um, for pre seed round, it was led by versatile capital um, and their large players in the tech space, you know, they have impossible includes in their portfolio, they have just egg in their portfolio And they are typically a lot later stage, so they write $100 million checks, $200 million dollars text and this is the first time they had come in so so early and you know that in and of itself opened a lot of doors in terms of, you know, just the knowledge that they had, who to talk to, you know, like getting labs to pay attention from day one, you know, and getting the right people to to be willing to even get on the phone with me and so, so, you know, versa was a huge help with that and just, oh my gosh, in terms of our, that creasy band, it was like, you know, Sean thomas, who is the grandson of Dave thomas, founder of Wendy's, you know, was involved and, and Patrick Schwarzenegger and you know, Nicole Kogan, Emmie ross. Can you share how yall achieved that? Well, so it's really funny people always ask like, well, how do you inform this? Were not going to stop until we get there. Thank you for being such a . Learn more in our Cookie Policy. (FWIW, most regular. Let's start at the beginning and we can move on from there. What are your am or PM rituals and habits that keep you feeling happy and successful? Yang spoke with Forbes this week about the launch, her entrepreneurial journey, and the inspiration behind her venture which has been referred to as "The Beyond Meat of Carbs": https://whr.tn/3KlshwR Um, so then at that point, you know, I started to think about what my personal pain points were and you need to be passionate about something right? Question number two is, what do you think has been the number one marketing moment so far? The Better Bagel's Low-Carb Claims, Analyzed By A Nutritionist Congrats Aimee. The fact that this original hypothesis worked is like 1 in a million. Aimees mission is to disrupt the food industry and quiet diet culture by removing the guilt associated with the things we love, and the shame often felt in enjoying foods that bring us pleasure. So, so when we launched, it was basically like organic, we weren't marketing um and we did 20 K the first week, which you know, we obviously were not expecting. Aimee Yang, Founder and Chief Executive Officer, Better Brand"There are so many incredible advancements being made in the food tech space every daythe majority of which currently surround the production of alternate, plant-based proteins," said Aimee Yang, Founder and CEO. Its that conversation we were just having on how life-changing Better really is for people. Um, but it's like the race to space or something like that. Western US Early Stage Companies With Less Than $500M in Revenue, University of Navarra Alumni Founded Companies, Haas School of Business, University of California, Berkeley Alumni Founded Companies, University of Exeter Alumni Founded Companies, Solent University Alumni Founded Companies, Radboud University Nijmegen Alumni Founded Companies, University of Central Florida Alumni Founded Companies, Reichman University Alumni Founded Companies, Greater Los Angeles Area Companies With Less Than $500M in Revenue (Top 10K), Universidad Anhuac Alumni Founded Companies. Um, and I think just being with the team is, is really energizing, you know, because it's like all these incredible people who are working towards the same goal and, and honestly it's like work doesn't feel like work. Today on the show we're chatting to Aimee Yang, the founder of the one of the most innovative products in the food industry right now; Better Brand. So I think in terms of that organic marketing word of mouth, I really believe in the power of brand and investing in your branding. So if you're thinking about yes this is what we're setting out to do but the like huge macro level patients can have on human health kind of like, okay, like we might not be able to get there and we don't know but it's we have to try, right? What were the challenges and what were the best bits, what was the best part about it? , Marketing Recruiting Manager - Hiring Top Marketing Talent (Brand, Growth, Social) for disruptive brands, Brand Marketing Directors Shoot me an email at matt@creativepeopleinc.com to learn more. We are eternally grateful for your support. 00:09:37Edit Aimee Yang, founder of Better Brand, has struck lightning in a bottle. 00:23:13Edit - Report directly to their founder + CEO, Aimee C. Yang It's really good. Huge thank you to my favorite person in the entire world, Stephanie Russell Truscott, and the amazing Whole Foods team, HEATHER SANTANA, Mauricio Arata, and so many more for making this possible. Um and then we're like okay, like I really need to focus on building somewhere infrastructure of the team. That's also, it's 10% off, you know, products and we just really want everyone to be able to try it and enjoy it and um get your feedback. Please expect some typos! Yeah. Like people were really interested from, from the get go 20K. Um but how, like, I don't understand, was there like organic pr or was it just like you telling your friends and your friends, telling their friends definitely pr you know, um it was, I mean even that Forbes article that you had mentioned earlier that was like, okay, first woman to do this and um you know, and wants to innovate on the refined carbs industries, the beyond meat of carbs and you know, we're transforming a bagel into the two like banana slices. I actually, recently read a book on, on Elon musk and his journey. , EXPO EAST 2022 - LET'S GOOOOOO! How to Apply: Download and complete all forms here for our application then email or bring down to the warehouse: Better Brand Foods 256 Kearney Ext. You know, it's easy, it's there and it's become, you know, part of, part of my routine certainly. Um and I mean this is actually kind of an embarrassing story and I don't think I've ever told before, oh my God, please tell it remember this moment when I was in high school and it was my birthday um and you know, there was a birthday cake and and you know, on your birthdays, you make a birthday wish and I literally wish for the ability to just eat what I wanted without having to worry about consequences or, you know, tweaking and and I think maybe that's why it became so apparent at that time, is because, you know, it's a birthday, you want to eat cake, right? Interested in learning more? Yeah, it's crazy. Whether it's, you know, meat alternatives or dairy alternatives, But if you think about the refined carbs sphere, right, it's a $10 trillion dollar space and it's 10 times larger than than let's say meat, which is, you know about 1.2 to 1.4 trillion depending on you know how, how you you count the market address the relative market sizes, um and it's a completely open space that has so much driving impact to human health and is literally the most like leading cause and driver of obesity um in in the world and yet no one has come in and said you know we're going to be the beyond meat of carbs right? My husband literally says that at least once a day he'll kill me for saying that, but he's like, I just want to eat all the things and you know, anyway, I know those fields, why do we have to live a life with these limitations? 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